For the Win How Game Thinking Can Revolutionize Your Business (Audible Audio Edition) Kevin Werbach Dan Hunter Walter Dixon LLC Gildan Media Books
Download As PDF : For the Win How Game Thinking Can Revolutionize Your Business (Audible Audio Edition) Kevin Werbach Dan Hunter Walter Dixon LLC Gildan Media Books
Take your business to the next level - for the win. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School.
In their audiobook, they reveal how game thinking - addressing problems like a game designer - can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a six-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
For the Win How Game Thinking Can Revolutionize Your Business (Audible Audio Edition) Kevin Werbach Dan Hunter Walter Dixon LLC Gildan Media Books
Great book to get you started on gamification, it emphasizes a bit more on software and online systems rather than physical implementations, but I wouldn't hesitate to buy it for whatever need on gamification. What I like about this book is that it goes straight to the point, it doesn't ramble on huge anecdotes and stories or the like, it tells you what you need in a very concise and useful way. It also gives a practical step by step implementation of gamification in any setting, this by itself is worth the buy.A word of warning, it doesn't go too deep into the psychology theories that it presents (i.e. Self determination theory) but I guess that is fine since that's not the goal of the book, it really is an starting point and it is great at that. Totally recommended for any business, specially tech startups.
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For the Win How Game Thinking Can Revolutionize Your Business (Audible Audio Edition) Kevin Werbach Dan Hunter Walter Dixon LLC Gildan Media Books Reviews
Someone in your sector is going to apply gamification successfully. If it's not you, your company could be in trouble.
As a motivation and behavior change consultant, I talk to a lot of people at big companies who want to increase engagement, learn through controlled experiments, and get measurable results.
Gamification is the most effective method of achieving these ends I've ever seen. It's the bedrock of our Persuasive Design process, too.
The problem is, there are a lot of people talking about gamification. And there are a lot of companies trying gamification. And most of them miss the mark. Gartner estimates 80 percent of gamification initiatives will fail, not because gamification is somehow flawed, but because of poor design.
For The Win by Kevin Werbach and Dan Hunter gives designers the blueprint they need to make their gamification efforts part of the successful 20 percent. Designed well, gamification can put your company light years ahead of the competition.
For The Win will also help you and your staff select a competent gamification and motivation partner. The book will arm you with the right questions for your due diligence in choosing a partner or vendor for gamification, motivation, incentive, and loyalty marketing programs. Don't pick a partner without this knowledge.
I strongly recommend that all my clients read For The Win before I begin designing a gamification solution for them. You should read it, too, before your competition does.
“Always focus on building authentic engagement; there are no shortcuts.” —Kevin Werbach
Gamification is a hot topic. It’s not just a trend but a debate.
I’ve worked for companies creating software to implement customer experiences based around loyalty and gamification as well as companies implementing gamification into their community strategy. When Kevin’s Gamification course launched on Coursera, I signed up in a heartbeat. While I’d like to say I didn’t add to the 90% of those who don’t complete MOOCs, I did.
However, I did pick up Kevin’s book and read it cover to cover, multiple times. If you’ve been tasked with creating a gamification strategy and don't know where to start, I’d recommend you do the same.
As you’ll learn in For the Win, gamification goes far beyond marketing and requires an understanding of both game design and business strategy. It also requires studying human behavior and how we respond to extrinsic and intrinsic rewards.
By the time I was done reading For the Win, I not only had a much deeper understanding of human behavior and game design, but I was also equipped with a plan to begin building gamification elements into our own community strategy.
For The Win is a must read for anyone interested in the emerging field of Gamification. This book provides an excellent introduction to the subject, instructs the reader on the methods and mechanics that should be employed when applying Gamification with examples of both successful and unsuccessful employment of Gamification techniques. For The Win is written in an approachable, conversational tone and maintains a fun feel throughout. The book uses game terminology, for example the reader progresses through levels instead of chapters which adds a certain quality to the experience. I enjoyed this aspect and really liked the game examples such as the author's experience in World of Warcraft. The author clearly has a passion for the subject matter and games in general which shines through and facilitates delivery of the important concepts of Gamification and how Gamification techniques may be applied to serious challenges in the world and in business.
For the Win was recommended to me by one of the case studies in the book, not because he wanted to highlight his experience but because he believed that the book is a must read for people interested in gamification. He was right, not just about his own case but about the value of this book. Gamification is a popular term building on the ideas initially popularized by Jane McGonigal's book "Reality is Broken"/
Werbach and Hunter provide a strong and actionable description of gamification principles, actions and designs. This book is recommended for anyone looking to go beyond the idea of gamification and start to raise engagement by adding game thinking and elements to their processes, products and services.
The book reflects Werbach and Hunter's experience leading the first course on gamification at the Wharton School.
Overall, a good read one that helps build your experience and knowledge about gaming principles, practices and elements. The book is concise (126 pages), action oriented and informative. Its not a five star book, because it does not go that one extra step from understanding ideas to putting them into action.
Great book to get you started on gamification, it emphasizes a bit more on software and online systems rather than physical implementations, but I wouldn't hesitate to buy it for whatever need on gamification. What I like about this book is that it goes straight to the point, it doesn't ramble on huge anecdotes and stories or the like, it tells you what you need in a very concise and useful way. It also gives a practical step by step implementation of gamification in any setting, this by itself is worth the buy.
A word of warning, it doesn't go too deep into the psychology theories that it presents (i.e. Self determination theory) but I guess that is fine since that's not the goal of the book, it really is an starting point and it is great at that. Totally recommended for any business, specially tech startups.
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